Alakai Global is a captive management company specializing in Japanese companies that are based in Hawaii. Their job is to support the growth and security of Japanese Japanese companies, and help them along the way as they expand.
Our design team designed the identity system for Alakai Global, as well as print collateral in the form of brochures and business cards. Since this company is based in Japan and works closely with Hawaii, we wanted to meld elements of Hawaiian culture with the company's mission. The lehua flower we based the mark on was the perfect inspiration. The lehua was the first tree in Hawaii to grow on new lava fields, symbolizing pioneering as well as a strong and trustworthy brand message.
The red lehua graphic is paired with a custom typeface for their identity. During this project, we also designed business cards and an informational brochure, highlighting the content with the bright lehua red we chose for their branding.
For us, inspiration often comes from history. That’s why we take our research deadly serious. Alakai Global is an innovative company and shows that wholeheartedly through their work. We needed a symbol with a strong message behind to anchor the brand image as well as give it a meaningful story.