Beckwith Hillside is a family-owned senior care facility located in Manoa. Their Holistic Care Philosophy is built on three pillars; Mind, Body, and Spirit. The goal was to highlight these principles throughout the project.
We wanted our ads for Beckwith Hillside to really give the viewer a sense of community and Ohana. We filmed a video and designed ads to go along with it, showing the quality of care that Beckwith Hillside provides, and the light-hearted spirit that the residents feel living there.
The content for Beckwith Hillside was all color graded to give the imagery a peaceful and soft quality. We wanted to show the day to day activities the residents participate in and highlight how well the caretakers oversee everything.
Senior health is important to the community as well as very near and dear to our hearts. Creating something for a company with such a delicate topic is a special process. Beckwith Hillside’s clear mission and philosophy made it easy to build something on brand, easy to use and inspired.