Congruence is a health consulting group committed to understanding their clients’ needs and finding innovative, effective solutions. Congruence wanted an identity inspired by their brand’s mission while showing who they are.
Since Congruence is a health-focused brand, we took inspiration from the outdoors. Drawing from Mount Hood, their logo was created utilizing congruent angles. Each of the lines created depth and dimension, similar to the mountain. Ellemsee Media was also asked to create a website to showcase their services and strategy.
The congruence identity can be used full color with the brand name, as well as just the graphic of the mountain. When designing, we wanted to combine nature with the ideas of health and consulting.
During this project, we had a liaison in Hawaii who served as an intermediary between us and the Congruence team in the Pacific Northwest. Working with a group of people who had a variety of ideas when it came to the branding was a challenge. Overall, using nature as our inspiration to communicate their ideas of health made this identity system strong.