Dr. Zack Allen is a primary care naturopathic doctor who has worked as a naturopathic physician and applied kinesiology specialist for the past 10 years. When Dr. Allen decided to open his very own practice with customizable treatment, he asked Ellemsee Media to create a brand identity that focuses on natural remedies to restore health, well-being, and quality of life. The goal was to show the naturopathic principles of healing while creating a contemporary identity for Dr. Zack Allen.
The Ellemsee Media Team created a brand identity that centers on an abstract representation of a monstera leaf and water in a yin-yang fashion. The Monstera leaf symbolizes longevity while the water represents a classic symbol of unity and dependability. This minimal design conveys the reliable and naturopathic approach Dr. Zack Allen uses with regenerative healing.
Dr. Zack Allen’s identity takes an illustrative approach, abstracting key symbols of health and wellness. We also used some of these illustrative elements when designing his website.
One of the most important things to us when designing a logo is to keep in mind the client’s message. We felt that this project was successful in exemplifying the morals and beliefs behind the Dr. Zack Allen brand and allowed for a playful design that was rather enjoyable yet meaningful that presents throughout the website and print collateral.