Garrett Leight California Optical was included in a fashion collaboration between KITH and Coca Cola. They designed fashionable frames using the iconic Coca Cola Red that tied the entire collection together. We were asked to cover the event and provide photos that highlighted the new pieces.
Ellemsee Media was asked to provide photography at the event to capture the essence of the collaboration. One of the highlights was GLCO’s signature red eye frames that sold out within the first hour.
GLCO’s custom frames are shown here, as well as a few pieces that accompanied the collection. The classic Coca Cola red is used throughout all of the pieces.
It’s always fun when iconic brands come together to form a whole. Capturing the collaboration of brands with such a wide range of items was a great experience. The unique view of Hawaii that all of these businesses communicated through their products is what made this project stand out.