The Waikiki Beach Marriott is an elegant hotel nestled in the heart of Waikiki. Equipped with oceanfront views and stylish decor, it’s become a popular place for tourists to enjoy their vacation. To help their guests stay organized and announce upcoming events, The Marriott wanted a new monthly calendar, that focused more on the fun events and less on advertisements.
To differentiate between each calendar, we designed custom illustrations based on monthly themes. Pairing these illustrations with a clear layout and refined colors made this design fun, informative, and easy to use. Banners that focused on certain events were also included to be displayed in the Marriott lobby.
This project is unique because each month has its own theme, so the illustrations must be drawn to match. Whether it’s beachy holidays or celebrating the new year, custom illustrations bring a certain flair that makes these calendars approachable and lively.
Bringing an authentic voice of Hawaii into a piece without making it cliche can be hard. We kept our illustrations clean and down to earth, bringing some approachability to the Waikiki Marriott brand. Vacation is all about having fun and enjoying the experience, which is an idea we kept at the forefront of our mind when bringing this project to life.