Mid Pacific Health Alliance, or MPHA, is a family of companies building a network of healthcare support across the Pacific. Comprised of Pacific Health Consulting, Hawaii Women’s Clinic, and the Veterans Health Alliance, MPHA’s goal is to provide cost-effective and innovative healthcare methods. They came to us wanting a new identity and website that was updated and organized.
The idea behind the MPHA website was to show each organization as a part of a whole while making it easy to find the information you need. To accomplish this we used cohesive imagery across the whole site and made the landing page into three separate sections. All participating organizations have their own page, yet it’s clear they work closely together.
The identity for MPHA focuses on the letters overlaying eachother, signifying the unity between the members of the alliance. The color palette is made of soft blue-green tones representing health and wellness.
Bringing together different organizations is no easy task. You have to create a clear separation of information, yet make sure it all works together. Approaching this idea with a simple easy to understand layout and striking imagery made this site successful.