Nurdley Good is a non-profit organization driven by a 10 year old, Kolby, to eliminate ocean trash, one nurdle at a time. A nurdle is a very small pellet of plastic that serves as a raw material in the manufacture of plastic products. Nurdley Good needed its own brand identity that would communicate its environmentally conscious message.
We took on a fun illustrative approach when designing Nurdley Good’s collateral. The primary identity is the Nurdley Good name in colors inspired by the ocean. The secondary graphic is a shark chewing on a bottle, which is used as a graphic for Nurdley Good’s banners and business cards.
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We took on a fun illustrative approach when designing Nurdley Good’s collateral. The primary identity is the Nurdley Good name in colors inspired by the ocean. The secondary graphic is a shark chewing on a bottle, which is used as a graphic for Nurdley Good’s banners and business cards.
We are passionate about working with brands that advocate for the environment. The mission of Nurdley Good is something that aligns with our values of sustainability and preservation. Pairing a simple and effective layout with meaningful images is how we communicated this brand's inspiring message.
