The HI BRAU Room is an intimate cocktail lounge with inviting and sophisticated drinks located above Aloha Beer Company. The space is filled with cool eclectic artwork that really shows the personality of the owners. The HI BRAU Room needed its own brand identity that would separate them from Aloha Beer Company.
When designing, we were especially inspired by how The HI BRAU is decorated. We wanted the site to be an extension of the bar itself, keeping the same look and feel. This allows the audience to immediately recognize and familiarize themselves when they walk into the lounge.
The branding for The HI BRAU room needed a graphic element that used an important part of the lounge. We were inspired by the waterbuck that is displayed, and used this illustration as an accompanying graphic for all printed collateral.
Going to a cocktail lounge is easy. Remembering what separates a cocktail lounge from one another is the difficult part. Luckily, The HI BRAU Room’s intimate lounge setting allowed for their designs to be one of a kind. The intriguing style of this lounge sets it apart from the rest, and made it easy to design branding and a website that reflected it’s style.